You’re skilled. You’ve done the years. You’re genuinely good at what you do.
And yet - the right jobs aren’t finding you. The clients aren’t flowing in. The recruiters who should know your name don’t even know you exist.
That’s not a skill problem. It’s a positioning problem.
And it’s the one this newsletter helps you fix.
Top of Mind is the weekly newsletter for skilled-but-invisible creatives — the freelancers, job-seekers, employed specialists, and consultants who are done being the best-kept secret in their industry.
Every week, you get one sharp playbook on:
→ Personal branding — how to build a brand that works for you around the clock
→ LinkedIn growth — how to turn your profile into an inbound machine
→ Content that converts — hooks, scripts, and systems that get you found and remembered
→ AI & automation — the tools and workflows that save you hours every week
→ Positioning & visibility — how to get found on Google, LinkedIn, and AI search engines
→ Career & client growth — turning visibility into jobs, clients, and opportunities
No fluff. No recycled advice. Just what’s actually working — from someone who built it, broke it, tested it, and earned it.
Who writes this?
I’m Aamir Jolly — marketing strategist and personal brand coach with almost a decade across paid ads, SEO, content, email, and design.
No degree. No connections when I started. Just years of testing.
Today I work with international clients, my LinkedIn has 10,000+ followers, my name shows up in Google and AI search, and recruiters DM me asking when I’m free to talk.
The shift didn’t come from getting more skilled. It came from getting visible.
I spent more than a year working alongside a US-based business coach generating $500K+/year - sitting in on coaching calls with designers, ads specialists, SEO experts, calligraphy artists and creatives all earning $10K+/month. I watched, up close, exactly how positioning changes outcomes for skilled people. Same skills. Different results. The difference was always visibility.
That’s what I write about every week.
Who this is for:
→ Skilled creatives stuck in the job hunt — applying, interviewing, but never the chosen one
→ Employed creatives who deserve bigger rooms but feel invisible to them
→ Freelance creatives tired of being shopped around instead of being chosen
→ International creatives targeting US, UK, or other remote roles
→ Anyone with real skill but no presence and ready to fix that
One email. Every week. Always free.
Being known = being found, followed, and paid.
